Orkin's Past Commercials
Orkin has a long history of innovative advertising campaigns. In 1950, the company became the first in the pest management industry to employ television commercials to connect with customers. Since then, the company has continued to engage customers through factual and humorous commercials, contributing significantly to Orkin’s brand recognition.
|Orkin has a long history of advertising in telephone directories and on billboards.|
Orkin’s Television Advertising Campaign History
Early Orkin television ads in the 1950s featured Otto the Orkin Man, an animated spray-can figure with arms and legs.
In 1976, Orkin took its ads in a different direction with the “Big Number One” campaign, focusing on Orkin’s size as the largest pest control company in the U.S. and its ability to follow through on its promises as a service company.
In the early 1980s, Orkin launched its “Orkin Army” campaign, which portrayed Orkin Specialists as an army of experts who could take out pest invaders. Later in that decade, Orkin commercials took a realistic approach and focused on damage caused by pests such as termites, ants, fleas and roaches. Orkin’s "Q&A" campaign, combining pest knowledge and technology, earned the Silver Effie Award, the advertising industry’s most prestigious award.
Orkin introduced the image of the Orkin Exterminator (a play off the Terminator movie) in the 1990s, positioning the company as an innovative and technologically advanced pest management company. Acknowledging the growing female customer base, The Orkin Woman debuted in the commercial. Orkin continued to work to create eye-catching advertising in the early 2000s, when the “Fake Out" campaign debuted. This campaign was widely popular among viewers at the time, because it used realistic-looking pests in the commercials, tricking the viewer into thinking that they were crawling across the television screen. In 2003’s “Local Expert” campaign, The Orkin Man was positioned as technologically savvy and the consummate, caring professional.
The Big Bug campaign debuted in 2007 and featured 6-foot-tall pests attempting to gain access to people’s homes.
Check out Orkin’s historical timeline, which includes videos of the evolving advertising campaigns.